Top 5 Behaviour Design Reads
As 2018 draws to an end, we've put together a little Behaviour Design - year in review. If you want to learn how to start using Behavioural Science, how to design for behaviour change, or how to start including psychology in your organisation, team and problem-solving - follow us as these are for you.
1. Behaviour change strategy cards by Artefact Group
A deck of behaviour change techniques for designers and problem solvers. These cards are useful for brainstorming at the start and during a project. The deck highlights 23 behaviour change techniques across 5 themes:
- Make it personal: The persuasive power of “me” and “my”.
- Tip the scales: How perceptions of losses and gains influence our choices.
- Craft the journey: Why the entire experience matter.
- Set up the options: Setting the stage for the desired decision.
- Keep it simple: Avoiding undesirable outcomes.
2. The Theory & Technique Tool by Human Behaviour-Change Project
Behaviour Design is based on behavioural science. Using key insights on human behaviour from academia and applying them to business, social and design challenges. This requires a lot of reading, assessing and researching to extract the relevant information for the most effective behaviour change techniques. The Theory & Techniques Tool provides a simple way of accessing the data. Sorting which insights work with which behaviour change technique, or as the tool calls them, 'Mechanisms of Action'. The tool is still new, with new insights being added. But, you can quickly find relevant studies and literature for your behaviour problem and the intervention type.
3. The Behavioral Economics Guide 2018
Coming in at over 200 pages, the BE guide is a comprehensive look at how to start applying behavioural economics to business. This year's guide focuses on the theme of “Behavioral Economics Under the Microscope”. With a number of articles around what is behavioural science, why businesses are starting to embracing it and why now. If you are want to have a look into the process of behaviour design firms, this guide includes a number of articles written about new theories, applied frameworks and resources.
Short on time? Here are our recommended articles:
- D.R.I.V.E.: A Practical Framework for Applying Behavioural Science in Strategy
- The Nuts and Bolts of Behavioral Insights Units
- A Positive Typology of Irrational Decision Strategies
4. How Should Organizations Best Embed and Harness Behavioural Insights? A Playbook by BEAR
Behavioural Economics in Action at Rotman, BEAR as they are known, conduct academic research in the field of behavioural economics. In this year's Playbook, they start to outline how to implement behavioural insights into organisations and brands. Looking at the value the insight can bring to innovation, validation and new opportunities. If you currently think behaviour design is expensive, requiring extensive and costly research, or luxury on top of your current design investment... this playbook is a must-read. It eloquently agrees with what we've seen over the past few years - the implementation and use of behavioural insights over the next 5 years will be one of the biggest business and design differentiators.
The playbook covers 4 main questions:
- What are the opportunities for Behavioural Insights in business?
- How can you start building a behavioural insights capability in your organisation?
- What are some tips and tricks to get started?
- How to minimise the cost of experimentation and testing? Both in user research and behavioural research.
5: The Hive Podcast by Nathalie Nahai
Behaviour Design looks beyond the immediate interaction with design, technology and services. It looks at our behaviour in relation to a number of spheres, each having a different effect on what we do and how we feel. There is, therefore, a big emphasis on ethics, mindful design and awareness of the impact our work has on people as individuals, on society and beyond.
Nathalie Nahai is one of the leading Web Psychologists, in her new 10 part podcast series The Hive she explores technology's impact on our personal, cultural and political lives.
Through conversations with guest speakers, they explore, question and highlight how technology is influencing and impacting our wider behaviour.
The Hive explores themes including:
- Validation and recognition
- Psychometrics, Ethics & Big Data
- Ethics AI & Humanity
- Power, Democracy & AI
- Surveillance and the state