We love to introduce people to behaviour design. Our half-hour lunchtime talks fit easily into busy schedules but deliver big impact.

The perfect serving size to start your team off by learning about the psychology and behavioural insights that underpin behaviour design. We also give out our ‘Immediate impact’ tips, providing small behavioural insights that you can use straight away.

Who would benefit?

Everyone can benefit from behaviour design. Whether you want to inspire your team with a bit of lunchtime learning or want to see what behaviour design is about. This session is for you.

Duration: 30 minutes to an hour
Cost: Free*
(*excluding travel costs outside of Manchester, UK)

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Hands-on design

Turn learning into doing.
Our aim is to give you actionable insight that you can start using straight away. The best way is to work through a real problem you are already grappling with. We provide hand on teaching, working through a problem and teaching the behaviour kit process along the way.

Through a series of workshops, we teach you how to refocus the problem with behaviour in mind, key relevant insights and the tools to repeat the success on your next challenge.

What we'll cover

Introduction meeting 1 hour

Introduction to the behaviour kit full day

  • Refactor business objectives into behavioural objectives
  • Establish the unwanted behaviour chain
  • Introduction to motivation directed analysis of a person's behaviour
  • Guide to behavioural design fieldwork and user testing
  • Establish behavioural personas
  • Carry out context analysis
  • Determine which of the four types of behaviour design would have the most impact

Ideate and design full day

  • Introduction to the behaviour design type determined in the previous session
  • Teach the ideation tools and generate possible solutions
  • Analyse which idea is most suitable
  • Depending on your business we can include optional modules e.g. psychological architectures, gamification.

Test and implement half day

Who would benefit?

We work with your internal team to teach and work through a problem together. The team would consist of the people working on a service or product. With departments including Design, Product Management, Marketing, Communication and Research.

 

Duration: 1 to 2 months
We recommend you space out the workshop sessions to allow enough time to implement any action points.

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Behavioural project

Whether you have an established business or are a startup looking to build the best psychological foundation. We take you from your initial idea, through to implementation. 

We know the building blocks of any successful digital product and business need strong psychological foundations. These make up the architecture of the experience. From crafting habit loops to gamification, state changes, cognitive loads and user journeys.

We work across:
- User experience design
- Service design
- Product design

Contact us for a free consultation and get a tailored project overview.

What we cover

We take you all the way from your challenges through to implementation. We work across the whole design process, from UX to service design and product design. Using our behavioural insights to give the best foundation to your product or service.

Who would benefit?

All businesses can benefit from behaviour design. Whether you have your own internal design team or need a full spectrum skillset, we are here to help.
The tailored project is also ideal if you are looking for evidence-based solutions to share with decision makers, investors and stakeholders.

Duration: 2 to 6 months.
The duration depends on the scale of the project, level of research, integration and implementation. Contact us to for a more accurate idea. 

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Upcoming workshops & talks

Cognify

Cognify is an Experience Conference with a strong focus on psychology and human behaviour.
Where: Museum of London, 150 London Wall, EC2Y 5HN
When: 13th - 14th September 2018
Duration: 2.5 hour workshop
Cost: Conference ticket price

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Past:
Co-op. Behaviour Design and research.
UX in the City, Manchester. Behaviour Design Workshop.
Ladies Wine Design, Manchester. The Building Blocks of Behaviour Design Workshop.
Studio Output, London. Lunch&Learn about Behaviour Design.
General Assembly, London. Inside the Minds of Brilliant Designers.
Invision Labs, Prague. Design Disruptors. 
Glug, Leeds. Global Creative Cultures.

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