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What is behavioural design?

Behaviour Thinking® is the synthesis of behavioural science and design thinking. It's about understanding the motivations behind human actions and using this knowledge to foster meaningful change.

Imagine an iceberg; what we see above the surface is people's actions and words, but beneath lies a deeper story. This undercurrent of thoughts, feelings, and motivations drives our observable behaviours.

Consider a brand struggling with sales. A typical solution might suggest changing packaging or pricing, but a behaviour thinking approach delves deeper. Maybe the brand lacks perceived authenticity or is tied to negative past experiences. By understanding these issues, a brand can truly connect with its audience and foster loyalty.

But Behaviour Thinking isn't limited to boosting sales. It's a powerful tool for societal and environmental change. It allows us to understand why people may resist desirable behaviours, like recycling, and develop strategies to overcome these barriers.

In essence, Behaviour Thinking isn't just about understanding behaviour; it's about reshaping it. It calls on brands to strive for positive change and authenticity. Your key takeaway: Go beyond the surface. Uncover the real motivations behind behaviours, whether it's for a brand, a societal movement, or personal growth. Use these insights to guide your approach and drive meaningful transformation. The world is waiting for such change.

What is Behaviour Thinking?