Behaviour’s messy
Let’s make it easier

Used by innovators and leaders worldwide

Behaviour is tough.

You’ve tried:
❌ More incentives.
❌ More reminders.
❌ More training.

Yet nothing changes.
Because behaviour isn’t driven by knowledge... it’s shaped by friction, habits, motivation, and context.

You need behavioural science.
But not more theory.

That’s why we built BehaviourKit, a system that works.

"Behaviour change is a big part of everything we do.
Now we have a way to do it with everyone."

Daniel, Designer of Public Services, The Estonian Government

Kits for your task.
One BehaviourKit.

Why people do things → The 26 Drivers of Behaviour
How to change it → The 56 Behaviour Change Tactics
How to make AI adoption work → 42 Patterns and 25 Plays on how to make AI more people friendly

Use the latest

"BehaviourKit is now a core part of our facilitation process. It's seamless, the content is spot-on, and the user experience is brilliant. It’s clear this tool was built for real-world impact."

Tamara Eberle, Founder, Traction Strategy

Get the kits on Alterkind

"BehaviourKit gave structure to our ideation sessions, helping us spot opportunities we’d overlooked. It’s simple yet effective."

Jess McKenna, Head of Product Design and Research, Etc.Health BT