The process of designing for behaviour
Discover what people are currently doing.
Method: Behavioural Research. Behaviour Chain
Discover what we want to encourage people to do.
Method: Design intention
Discover where and when the behaviour happens.
Method: Context Analysis in CIS Analysis
Discover who are the people directly involved in the behaviour.
Method: Individual Analysis in CIS Analysis
Discover who influences the behaviour.
Method: Social Analysis in CIS Analysis
Discover people’s motivation to act.
Method: Motivation profile
Define the behaviour people are currently doing.
Method: Behaviour Chain
Define the behaviour we want to encourage people to do.
Method: Behaviour Objective
Determine which behaviour focused design type to use depending on a person’s motivation.
Determine and pinpoint the key decisions leading up to that influence a person’s behaviour.
Method: Decision Focus
Design behavioural tests
Method: Trial design using Randomised Controlled Trials
Design, ideate and iterate solutions to change or improve people’s behaviour.
Method: Decision Framework, Nudget ideation tool, Trigger Design, Me-We-Oversee and Change cards
Deliver on ethics
Method: Ethical Evaluation
Deliver solution at scale
Learn more about the methods and process by contacting us at Behaviour Studio.