"This deck is a game-changer. My client unlocked better behaviour change ideas in 20 minutes than we did in months."

Tamara Eberle, Founder, Traction Strategy

Behaviour change feels hard

It’s not about caring more or trying harder.
It’s about understanding why change doesn’t stick:

❌ You’re guessing: Which approach will actually work this time?
❌ It feels chaotic: Too many theories, not enough action.
❌ There’s no follow-through: Ideas get lost without a clear plan.

Behaviour change isn’t guesswork, it’s a process.
And this deck gives you the tools to guide it.

What is the
Change Behaviour Kit?

It’s built for to shape people's behaviour. Jargon-free, instantly usable, and designed to help you navigate those real-world sticky challenges.

Why you’ll love it:

✅ Stop second-guessing: Get clear, actionable ideas in minutes.
✅ Save time and energy: Solve challenges with science-backed tools that work.
✅ Lead with confidence: Know your ideas are grounded in proven principles.
✅ Make change stick: See lasting results from every project, session, or pitch.

What’s in the Kit?

Make change happen
with Tactic Cards

Forget vague advice, these mini-guides give you practical tools to solve real problems.

Each tactic includes:

• Clarify the why: Simple explanations of the science behind each tactic.

• Deliver the how: Step-by-step actions you can use immediately.

• 56 tactics: Field-tested tools for real-world challenges.

Select the best tactic
with Strategy Cards

These are your guide to making sense of the 56 tactics. Each of the 10 behaviour change strategies helps you pinpoint tactics that's most likely to work.

It’s like having a map for behaviour change.

Make confident choices
with The Strategy Selector Tool

Not sure what kind of challenge you’re facing? The Strategy Selector Card helps you figure it out in minutes.

Are you in the Bold Zone (where people are ready for change, and it’s time to go BIG?) Or the Rethink Zone (where resistance is high, and a pivot is your best move?)

Once you know the challenge, the card points you to the right strategy to take action with confidence.

Stay ethical
with Ethics Cards

Change only works if it’s done right. Make sure every tactic you use is responsible, fair, and designed for lasting impact.

Because doing the right thing isn’t just good, it’s essential.

How to use them

Change isn’t always linear. Sometimes you need a quick win; other times, you need a complete system to tackle a bigger challenge.

1. When you’re short on time:

Pull a tactic card, follow the steps, think different and get solutions fast.

2. When the challenge is complex:

This is where the system shines. Start with the Selector to figure out what you’re dealing with, focus your plan with the right strategy, and use the tactics to drive action. It’s everything you need.

Behaviour change needs a process. This kit gives you a system to make it stick.

• Start with the Selector Card to understand your challenge.

• Use 10 Behaviour Change Strategies to focus your efforts.

• Apply 56 proven tactics to turn ideas into action.