Enrolment now open:

Strategic Behavioural Design

Learn how to combine behavioural science with business and design, without compromising your ethics.

✦ 7 weeks online programme

✦ 10-12 hours a week

✦ Work on real world challenges

✦ Small cohort for maximum learning

✦ Learn by doing, through lectures, group work and mentoring.

✦ Get £400+ value of tools

✦ Fee: £999. Super Early Bird: £699.

✦ Next cohort: Starts 29th April.

3 seats left

FEE

£999

Plus local taxes

Why behaviour matters to designers

Know people, deeply

Go beyond standard design thinking. Delve into the vast behavioural landscape, from societal norms to invisible drivers. Refine your solutions to truly resonate.

Reliable behaviours = value

The equation is simple yet profound. By anchoring designs in behavioural insights, we're not just ensuring user satisfaction. We're also building a bridge to tangible value for people and companies.

Ethical influence

As designers, shaping user actions is a powerful responsibility. Behavioural confidence ensures that this influence is wielded ethically and considers the wider implications on people’s lives.

Who is it for?

Strategic Behavioural Design is for those ready to amplify their work with behavioural insights. If you're in an agency, freelance, work in-house, or drive your venture, this is about making solutions that not only attract but act. This course cuts through the complexity, giving you direct tools to infuse behaviour into every design decision.

🙂 UX & Product Designers

Dive deeper into people understanding. By grasping behavioural drivers, shape designs that are not only visually appealing but also instinctively resonate with users, driving increased engagement and success.

🙂 Strategists

Reframe your strategies. Decode and harness behavioural patterns, ensuring your strategies are not just aligned but also differentiated in a crowded marketplace.

🙂 Behavioural Scientists

Bridge theory and practice. Transition from understanding behavioural intricacies to crafting real-world strategies that drive genuine change.

🙂 Service Designers

Amplify your solutions. Integrate behavioural insights at crucial touchpoints and speak the language of behaviour to stakeholders, elevating user experiences and ensuring each interaction is impactful and meaningful.

🙂 Change Makers

Navigate change seamlessly. With strategic behavioural design, anticipate and support team responses, ensuring smoother, resistance-free transformations.

What You’ll Learn

Strategic Behavioural Design translates behavioural intricacies into actionable design strategies and business value.

No more wading through abstract theories. We've pinpointed key behavioural concepts that elevate your design work.

Over 7 intensive and focused weeks, transition from a broad understanding of the behavioural environment to harnessing these insights for genuine business impact.

It's about infusing your design approach with deeper, evidence-based insights from behavioural science.

◖ Behavioural Influence ◗

Grasp the forces shaping human actions. Understand the deep-rooted drivers.

  • Key mindsets

  • How to organise theories for use

  • Universal drivers of behaviour

◖ Behaviour Strategy ◗

Integrate behaviour with tangible business outcomes.

◖ Behaviour Research ◗

Identify, diagnose and research behaviour.

  • The Drive Detector

  • Grouping behaviours by patterns

  • Research planning using behavioural drivers

◖ Designing Behaviour Shifts ◗

Get in-depth tools so that you can calculate the most optimum and ethical time to intervene in people’s behaviour.

  • Behaviour Change Pathways

  • Spark Design

◖ Behaviour Change Strategies ◗

Understand and drive behavioural change. Make it sustainable.

◖ Forecasting Change & Value ◗

Foresee the ripple effects of your designs and prove your value.

  • Forecasting and safeguarding to maintain your impact

  • Ways to forecast behavioural shifts

  • Maintain your ethical standards

When You’ll learn

You’re looking at a 7-week timeline. It’s 6 weeks of solid learning with a break week in the middle for whatever you need. Why a break week? Because resting, reviewing and reflecting is as important as active learning.

Block out the time, and let’s go.

How You’ll learn

Deep, applied learning without disrupting your rhythm. All delivered online.

We also welcome people from the international community. Our last cohort ran with students from 8 countries.

Monday
⬤ Learning Portal Unlocks

Start your week with a fresh module. Dive into curated self paced lessons and tools. Digest, muse, and get a head start.

[Explore at your own pace]

Tuesday
⬤ Lecture & Real-World Client Assignments

Dive deeper into topics with expert-led lectures delivered 12pm - 2.30pm (UTC+1). As you delve into the content, you’re tasked with challenges from our course client.

[Optional, you can watch the recording]

Wednesday
⬤ Cohort Collaborations

Engage in thought-provoking group sessions. Ideate, strategise, and align your thoughts with your peers and work on your assignment.

Thursday
⬤ 1:1 Mentorship

Clarify doubts, participate in discussions, and finesse your application direct with Lauren. Get personalised guidance and deeper understanding in 1 on 1 sessions.

[Optional but recommended]

Sunday
⬤ Assignment Submission & Reflection

Submit your assignment, reflect, and gear up for feedback, ensuring each week is a step forward.

Work on real-world challenges

True learning stems from hands-on experience.

Our modules are woven with real-world challenges with a real world client.

Sneak peak

Preview a self paced lesson

What past students say

From day one, the course was designed with an application lens, making it stand out for me. The curriculum was well-crafted, blending academic insights with the rich experiences shared during lectures. The real-life Client's case study, MyHabeats, was the cherry on the cake, providing a hands-on approach to real-world challenges. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!

Diwakar Srinath Azhagesan

Product Strategist, ThoughtWorks

I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. The teaching is engaging and the best thing about it is that you get work with a real client! Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!

Irfaan Arif

Director, Develop Minds

The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted and integration of a real life client scenario helped to embed the learning. I am already using what I have learned in my work.

Tamara Eberle

Founder & Managing Partner, Traction Strategy

Who will teach you?

Lauren Alys Kelly's experience speaks volumes: behavioural design trainer for global leaders, founder of behav, creator of the tools on BehaviourKit. She has taught behavioural design to teams at Meta, Accenture, Fjord, Poli.Design, Estonian Government, Hyper Island, Man Met Uni and more.

Learn more about her on LinkedIn.

Benefit from her rich expertise.

INCLUDED WITH THIS COURSE

BehaviourKit’s Toolbox

Get a years access to Toolbox with all its toolkits, pattern decks and resources.

Explore Toolbox →

WORTH £400+

Fees

Our course integrates structured sessions with the flexibility needed for professionals. The aim? Deep, applied learning without disrupting your rhythm.

SUPER EARLY BIRD

£699
Plus local taxes

Just missed it

FEE

£999
Plus local taxes

(Until 22nd April)

  • Small teams and team members are very welcome to join the cohort.

    Learn more and buy your seats.

  • Absolutely. Email lauren@behaviourkit.com

  • Yep, you can pay in 2 instalments.
    Click here.

FAQs

  • Delving deep into behavioural insights and science, this course translates them into actionable strategies for designers. It equips you with the tools and knowledge to weave behavioural insights seamlessly into your designs, ensuring they resonate with users and craft behaviour change.

  • Our course uniquely bridges the gap between behavioural science, design and value generation. Instead of inundating you with dense theories, we refine and present the most crucial behavioural tools tailored for a designer's toolkit. The practical, real-world project ensures you apply what you learn.

  • Spanning 7 weeks, this immersive journey requires a commitment of 10-12 hours per week. With 6 weeks of learning and 1 week of reflection and rest. Given its intensive nature, you'll transform your approach to behaviour in less than two months.

  • Feedback is the backbone of progress. After our first cohort, it became clear that a dedicated week for rest and reflection not only boosts engagement but also enhances comprehension. This thoughtful pause allows you to absorb the material deeply and catch up if life momentarily takes you away from your learning goals.

  • Absolutely. The course is structured, keeping working designers in mind. Core modules are self-paced, lectures are live but recorded if you can’t make it. Cohort collaborations and check-ins are scheduled during evenings or lunchtimes, ensuring minimal disruption to your work. Just work this out with your team. And book 1:1 slots that work for you.

    This course is an intensive course. So allocate around 10 hours week to get the most out of the course.

  • You'll collaborate on projects focused around real-world challenges. We'll place you in diverse groups, ensuring a blend of perspectives, and you’ll leverage the strengths of each member to address the assignments.

  • All course materials, including lectures and tools, will be accessible via our dedicated learning portal here on BehaviourKit. Collaborative sessions will be hosted on platforms like Google Meets, while discussions will happen on Slack.

  • Yes, after successfully completing assignments and actively participating, you'll receive a certificate acknowledging your proficiency in Strategic Behavioural Design.

  • While the course is crafted for designers, all that's truly required is a keen interest in understanding human behaviour and applying it to your work or project. You do not need any exiting knowledge in behavioural science.

  • Life happens. If you miss a session, recordings will be available. For deadlines, we do encourage timely submissions for the best learning experience. However, there's flexibility for genuine reasons. Just let us know.

  • Feel free to drop us a line at lauren@behav.co. We're here to assist and ensure your learning journey is smooth and enlightening.

Have a question?

Want to find out if this course is right for you? Dig into a query? Or check how your team can get the most out of the course?

Email direct: lauren@behaviourkit.com