The Behavioural Product Roadmap
The strategic tool that aligns business objectives with user behaviour, taking your product development a step beyond traditional approaches.
Useful for:
Product, Strategy
A Behavioural Product Roadmap is a strategic tool that goes beyond listing the steps a business intends to take to meet its objectives. It brings user behaviour into the equation, answering 'how', 'why', and most importantly, 'for whom' each step is designed. The roadmap helps product owners integrate their business goals, market strategy, constraints, and value propositions with the understanding of user behaviour and psychology. This integration allows the creation of products that are not just business-effective, but also user-engaging and persuasive.
Applications:
Influencing user behaviour through product design.
Implementing user-centered business strategies.
Aligning product features with customer needs and behavioural patterns.
Driving effective and persuasive user engagement strategies.
Developing habit-forming product experiences.
Important reminders:
Open communication for setting priorities is critical. Ensure all stakeholders are on board.
Make your roadmap detailed enough to offer context, yet simple enough to be understood by everyone involved.
Adapt your prioritisation techniques and roadmap format to your specific needs. One size doesn't fit all.
Regularly review and adjust your roadmap based on user behaviour insights and business changes.
STEPS
Define your Goals: Clearly state what you aim to achieve. Incorporate behavioural outcomes where relevant.
Determine your Market Strategy: Understand your target audience's needs, preferences, and behaviours.
Identify your Constraints: What are your limits, and how can you work within them effectively?
Establish Value Propositions: What unique value will your product offer to its users from a behavioural perspective?
Prioritise: Use suitable frameworks to prioritise your roadmap's features or steps, considering their potential behavioural impact.
Develop your Roadmap: Link each step to its corresponding business strategy and behavioural outcome. Maintain a balance of detail and simplicity.
Review and Revise: Regularly reassess your roadmap, keeping a close eye on changing user behaviours and business context.
Questions to Consider:
What behavioural outcomes do you wish to achieve through your product?
How can your product meet and influence your target audience's behaviours?
What constraints might affect the alignment of your product features with user behaviours?
How does your product offer unique value from a behavioural perspective?
How will you prioritise the behavioural impact of different features or steps?
Derived from:
The Behavioural Product Roadmap is a harmonious blend of traditional product roadmap strategies and behavioural science. It has been developed and refined by applied research consultancy The Decision Lab.
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