Insight Tactics

Mini guides to understand yourself and others

Behavioural Insights for Designers

✚ Individual Drivers

✚ Social Drivers

✚ Contextual Drivers

Insights to Understand Yourself

✚ Personal Growth

✚ Connect with Others

✚ See How the World Influences You

Want to change people’s behaviour?
Explore our Influence Tactics.

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Group Goals & Roles
Group Goals & Roles

We morph ourselves based on the roles we are given and the goals of the groups we join.

Purpose
Purpose

We all thrive together when we rally around a shared purpose.

Belonging
Belonging

We thrive when we feel part of a group

Social Horizon
Social Horizon

We shift our social circles as we grow.

Role Models
Role Models

We aspire to our role models, emulating their actions and attitudes.

Group Membership
Group Membership

We often act like our groups without realising.

Group Impacts
Group Impacts

We change when we are around others.

Conformity Vs. Conflict
Conformity Vs. Conflict

We either conform or clash with others when our groups evolve.

Peer Reinforcement
Peer Reinforcement

We grow with the support from other... but unchecked, it might lead us down the wrong path.

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Items & Interactions
Items & Interactions

We engage with and are lead by all with things around us.

Communication Environment
Communication Environment

We react and adapt based on the messages we receive every day.

Opportunity
Opportunity

We act when new doors open and it’s easy to step through.

Ease
Ease

We often choose the easiest path, even when it harms us.

Emerging Acts
Emerging Acts

We react to new trends to stay one step ahead and keep up.

Obstacles
Obstacles

We either stop at obstacles or figure out creative ways to overcome them.

Rules & Regulations
Rules & Regulations

We follow rules set by others… and sometimes we don’t.

Designers: Want to learn how to use these tactics in your workflow?

Learn how in our 7 week behavioural design course.

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Attitudes & Beliefs
Attitudes & Beliefs

We rely on our attitudes and beliefs as an unseen guide to our decisions and actions.

Confidence
Confidence

We need confidence to embrace risk-taking and explore new opportunities.

Decision Making
Decision Making

We often let biases, preferences, and emotions influence our decisions… without realising.

Mental Models
Mental Models

We all see the world uniquely thanks to our individual past experiences… but this can trip us up in new situations.

Habit
Habit

We repeatedly do things without much thinking.

Incentives
Incentives

We act when rewards outweigh the effort.

Goals
Goals

We create focus and motivation by setting clear goals.

React Vs. Planned
React Vs. Planned

We either react on impulse or plan our actions.

Autonomy
Autonomy

We thrive when we are empowered to make are own choices.

Understand others and influence them

All Behaviour Change Tactics

£149.99

Taxes may apply

✓ Access all Tactics: Insight & Influence (New ones every week)

✓ Choose Strategies: Pick the perfect strategy for your project.

✓ Best Tactic First: Get recommended tactics based on your challenge.

✓ See Your Impact: Learn to recognise when your influence ideas succeed with associated Insight Sparks.

✓ Pay Once: Get all upcoming Influence Sparks.

Insight Tactics

£89.99

Taxes may apply

✓ Get Insight Tactics: 25 Tactics to understand others.

✓ Understand Each: Learn what it is.

✓ Know its Influence: Discover how it influences people.

✓ Spot It: Questions and suggestions on ways to reveal it.

✓ Pay Once: Get all upcoming Influence Sparks.