Decision Making

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Decision Making

is included with 26 Insight Tactics

INSIGHT TACTIC

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Decision Making

We often let biases, preferences, and emotions influence our decisions… without realising.

 
 

What is it:

We all like to think we're rational decision-makers, but our choices are influenced by an intricate web of preferences, biases, emotions, and context. Understanding the factors at play helps us see why people choose what they do. From how they prioritise their values to how mental shortcuts shape their thinking, gaining insights into decision-making enables us to understand behaviour more deeply.

 

How it influences us:

Our choices might feel spontaneous, but they're deeply shaped by what we value and our ingrained ways of thinking. For instance, valuing stability might lead you to opt for…

 

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Lauren Alys Kelly

Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.

https://www.linkedin.com/in/laurenalyskelly/
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