Getting started in
Behavioural Design
4.7
SELF-PACED COURSE
Discover the essential foundations of Behavioural Design in this focused module, designed for professionals looking to understand and implement the basics of influencing human behaviour effectively. Whether you're in marketing, design, sustainability, or change management, Getting Started in Behavioural Design is your first step into Behavioural Design. It helps you build a strong foundation and to understand the landscape before diving in deeper.
Start with the basics. This first module introduces essential concepts and unpicks both the design and science parts of Behavioural Design. Perfect to kick off your learning.
Who is this module for?
This module is perfect for anyone new to Behavioural Design or those seeking a structured introduction to its key concepts. It’s tailored for professionals eager to apply these strategies in their work environments.
This module includes:
9 Videos
11 In-depth lessons
Lifetime access to course material
Access to the instructor
What students say:
“The mindsets are a really powerful tool. It has already helped me to see my work and the work of my team in a different way. We continually come back to them, especially Beware Behavioural Backfires.”
Jess Mckenna
Head of Product Design and Research
Etc.Health at BT Group
Module highlights
Introduction to Behavioural Design:
What is Behavioural Design, and why is it crucial in your professional field?
Developing a Behavioural Mindset:
Start to think like a behavioural designer to enhance your work and personal projects.
Key Theories and Frameworks:
A straightforward overview of the theories that guide behavioural strategies.
Class syllabus
-
-
The Origins of Behavioural Design
Discover how Behavioural Design began and its foundational principles.
Discover how Behavioural Design began and its foundational principles.
-
What's The Science Behind Behavioural Design?
Explore the scientific origins that make Behavioural Design an effective tool for change.
Explore the scientific origins that make Behavioural Design an effective tool for change.
-
-
-
-
What Behavioural Scientists Know
Dive deeper into the critical theories and insights from the field of behavioural science.
Dive deeper into the critical theories and insights from the field of behavioural science.
-
Lewin’s Field Theory
Get to grips with Lewin's influential theory and what it tells us about people’s behaviour.
Get to grips with Lewin's influential theory and what it tells us about people’s behaviour.
-
The Transtheoretical Model of Change
Learn about this important model and how it can guide the stages of personal and organisational change.
Learn about this important model and how it can guide the stages of personal and organisational change.
-
Brief insights into additional influential theories and their applications.
-
-
-
A Behavioural Designer’s Toolkit
Every behavioural designer starts by selecting their tools, here’s the things to consider.
Every behavioural designer starts by selecting their tools, here’s the things to consider.
-
The Landscape of Behavioural Design
Why picking the right tools is tough, even for seasoned behavioural designers.
Why picking the right tools is tough, even for seasoned behavioural designers.
-
Auditing Behavioural Theories
Together we explore how to assess and audit the key theories on offer.
Together we explore how to assess and audit the key theories on offer.
-
Building The Drive Grid
Discover how to create a comprehensive framework that integrates various behavioural insights for more effective design.
Discover how to create a comprehensive framework that integrates various behavioural insights for more effective design.
-
Mix & match
or master all
Whether you’re looking for a quick start with one module or want to undertake the complete course programme in Behavioural Design, we’ve got you covered. Enjoy learning at your own pace, module by module or enrol in the whole course.
Mix & match modules
Start with the basics. This first module introduces essential concepts and unpicks both the design and science parts of Behavioural Design. Perfect to kick off your learning.
All modules
What past students say
From day one, the course was designed with an application lens, making it stand out for me. The curriculum was well-crafted, blending academic insights with the rich experiences shared during lectures. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!
Diwakar Srinath Azhagesan
Product Strategist, ThoughtWorks
I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!
Irfaan Arif
Director, Develop Minds
The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted. I am already using what I have learned in my work.
Tamara Eberle
Founder & Managing Partner, Traction Strategy