Designing behavioural experiences:
Craft and adapt people’s change journey
4.7
SELF-PACED COURSE
Struggling with sustaining change in your projects? Designing behavioural experiences offers a comprehensive approach to behavioural influence, ensuring your efforts last. Tailored for designers, strategists, and change managers, this course provides insights and tools to create lasting impact. Learn how to identify pivotal moments for change, implement strategies that stick, and maintain momentum over time. If you’re aiming for sustainable, long-term transformation, this module is your go-to resource.
Create journeys that guide positive behaviour change. This module shows you how to design using the 5 behaviour change pathways.
Who is this module for?
Designed for those who drive change—this module is perfect for designers, change managers, programme leaders, and strategists who seek to make a strategic impact. If you’re striving to understand the intricacies of human behaviour and leverage that knowledge for successful outcomes, this course offers the insights and tools you need.
During this module, you will learn to:
✓ Overcome resistance and increase adaptability by using a variety of behavioural pathways to diversify your approach.
✓ Design holistic ideas that take into account and design for multiple pathways within user behaviour.
✓ Maximise the effectiveness of behavioural changes by identifying crucial moments to intervene.
✓ Boost engagement and stakeholder buy-in by crafting compelling narratives around your behavioural change initiatives.
This module includes:
4 Video lessons
1 work ready tool including Miro template
Lifetime access to course material
Access to the instructor
Module highlights
Different ways to change
Learn to initiate, adjust, and maintain behaviour through methods tailored for professional environments.
Bring it all together:
Use our Behaviour Change Pathways Canvas to plan and see your ideas in action, combining the right time with the right way to make a real difference.
Finding the right time
Timing is key! Learn how to choose the best moments to introduce new ideas.
The Behaviour Change Pathways Canvas
To visualise and map out the specific pathways to user, organisational and stakeholder behaviour change.
Tool spotlight:
This module covers 1 new ideation tool:
What students say:
“My experience with the course has been transformative. Applying the Behaviour Pathway Canvas to my ongoing parental engagement project provided me with valuable insights and a clear framework to drive meaningful change.”
Usman Zahid
COO I Campaign Director I Behaviour Change Consultant
White Rice
“Pathways helped me simplify down the different stages of change a user might be in and what scenario might fit best for what your project is trying to achieve. Remembering that not all users start at the same point is a good way to map archetypes to different stages of the journey and what pathways might suit some archetypes better than others.”
Jess Mckenna
Head of Product Design and Research
Etc.Health at BT Group
“The lessons around start/stop/evolve behaviours was enriching simply because it helped me understand the intention of what behaviour you are trying to change and which category it falls under.”
Srishti Gupta
Service & Experience Designer
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Pathways to change
Behaviour change is less about influence and more about supporting people through change.
Behaviour change is less about influence and more about supporting people through change.
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The 5 Behavioural Pathways
Learn about five pathways every service, product and programme should use to to guide and support behaviour change.
Learn about five pathways every service, product and programme should use to to guide and support behaviour change.
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Discover how to initiate new behaviours effectively.
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Learn the 3 strategies to help people stop unwanted behaviours.
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Understand how to support and build ongoing behavioural development.
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Realign: The correction
People drop back to old ways. Find out how to adjust behaviours when they go off track.
People drop back to old ways. Find out how to adjust behaviours when they go off track.
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Modify: The adjustment
Behaviour depends a lot on the context… when context changes we need to modify to help people stay on track.
Behaviour depends a lot on the context… when context changes we need to modify to help people stay on track.
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Why mixing them matters
Once you’ve sparked people to act, how you need a pathway for them to follow.
Once you’ve sparked people to act, how you need a pathway for them to follow.
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Learn how to blend different approaches for effective change.
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Define the purpose behind the change.
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Imagine the desired outcome and behaviour clearly.
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Picture the future with the new behaviour in place.
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Learn how to begin new behaviours successfully.
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Identify the best times to start new actions.
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Brainstorm ways to encourage new behaviours.
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Discover methods to cease unwanted behaviours.
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Step 6: Stop Sparks
Find the right times to stop certain actions… it is usually in a different point that you think.
Find the right times to stop certain actions… it is usually in a different point that you think.
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Come up with ideas to halt undesirable behaviours.
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Support and form ongoing behavioural progress.
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Recognise when to help behaviours grow.
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Step 9: Ideate evolve sparks
Generate ideas to support people through the phases of behaviour formation.
Generate ideas to support people through the phases of behaviour formation.
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Learn how to assess and refine your behavioural change pathways.
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Mix & match modules
Create journeys that guide positive behaviour change. This module shows you how to design using the 5 behaviour change pathways.
All modules
What past students say
From day one, the course was designed with an application lens, making it stand out for me. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!
Diwakar Srinath Azhagesan
Product Strategist, ThoughtWorks
I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. The teaching is engaging and the best thing about it is that you get work with a real client! Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!
Irfaan Arif
Director, Develop Minds
The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted and integration of a real life client scenario helped to embed the learning. I am already using what I have learned in my work.
Tamara Eberle
Founder & Managing Partner, Traction Strategy