Framing problems: Behaviour first
4.8
SELF-PACED COURSE
Uncover what really drives problems and opportunities: behaviour.
Struggling with persistent issues at work? Or want to find a new advantage? Often, the real challenges are hidden just beneath the surface. In Framing Problems: Behaviour First, you'll discover how to harness behavioural insights to uncover and understand these underlying causes, transforming how you approach both problems and opportunities. This course equips you with the tools to not only identify but also explore deep-rooted issues right from the start, making behaviour your strategic advantage.
Tackle problems by focusing on behaviour. This module teaches you to see and frame challenges through a behavioural lens, find behaviours with the most value to an organisation and reveal your hidden unknowns.
Who is this module for?
This module is for professionals who design, manage, and execute projects and want to improve problem-framing skills. If you are a project manager dealing with recurring issues, a designer wanting to understand and target the right problem before you start, or a problem solver wanting to understand people better and earlier in a project cycle, this course is for you.
During this module, you will learn to:
✓ Focus your project efforts on modifying key behaviours, thereby optimising your budget and efforts towards the most impactful areas.
✓ Ensure that solutions are not just superficial fixes but are targeted interventions that address the root causes of behavioural issues, providing long-lasting and sustainable results.
✓ Anticipate and mitigate behavioural risks before they become tangible problems, saving time and resources.
✓ Gain a competitive edge by understanding and leveraging deeper market and user behaviours.
This module includes:
4 Video lessons
1 work ready tool including Miro template
Lifetime access to course material
Access to the instructor
Tool spotlight:
This module covers The Behavioural Problem Framing Canvas.
Module highlights
Speaking the Language of Behaviour:
Struggling to understand or be understood? Master the 12 essential definitions of behaviour to clarify and enhance your interactions on projects and with clients.
Behaviour Traits:
Mapping behaviour is more than what people do. It comes down to the traits within people’s behaviour that help us understand the different qualities of what and how people do things.
Behavioural Problem Framing:
Frustrated by solutions that don’t last? Learn to dig deeper into issues to understand their root causes, enabling more effective and lasting solutions right at the start of a project.
What students say:
“Taking a behavioural design approach, reframing problems with behavioural science and learning to talk in terms of the different types of behaviours has really helped.”
Irfaan Arif
Applied behavioural science | Diversity & Inclusion
Develop Minds
Course syllabus
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The Risks of Misinterpreting 'Behaviour'
Understand why it's crucial to get behaviour right. Misinterpretations can lead to mistakes that affect your project outcomes.
Understand why it's crucial to get behaviour right. Misinterpretations can lead to mistakes that affect your project outcomes.
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The 6 Qualities of Behaviour
Learn about the six key qualities that define behaviour. This will help you see the nuances in actions, reactions and more.
Learn about the six key qualities that define behaviour. This will help you see the nuances in actions, reactions and more.
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The 12 Definitions of Behaviour
Dive into the twelve different ways to define behaviour. This will give you a comprehensive understanding of what ‘behaviour’ really means.
Dive into the twelve different ways to define behaviour. This will give you a comprehensive understanding of what ‘behaviour’ really means.
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Why Behavioural Problem Framing Matters
Discover the importance of framing problems through a behavioural lens.
Discover the importance of framing problems through a behavioural lens.
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The Behavioural Problem Framing Canvas
Get introduced to a powerful tool that helps you map out and solve issues. The canvas guides you through the process step-by-step.
Get introduced to a powerful tool that helps you map out and solve issues. The canvas guides you through the process step-by-step.
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Identify the fundamental business needs your project.
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Define clear project goals that align with behavioural insights.
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Step 3: Experience
Dive deep into what you’ve done in the past to start identifying behavioural patterns.
Dive deep into what you’ve done in the past to start identifying behavioural patterns.
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Learn to gather and interpret behavioural observations.
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Predict future behaviours based on current experiences.
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Step 6: Behavioural Levers
Identify key levers that can influence behaviour changes in your business, audience and project.
Identify key levers that can influence behaviour changes in your business, audience and project.
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Step 7: Who’s Involved
Map out all the stakeholders and their behavioural roles… influence often comes from where you least expect.
Map out all the stakeholders and their behavioural roles… influence often comes from where you least expect.
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Document the actions taken and their behavioural impacts.
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Understand different behaviour traits and how they affect your project.
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Step 9: Behaviour Traits
Identify specific behaviour traits and leverage them to pinpoint the focus of your project.
Identify specific behaviour traits and leverage them to pinpoint the focus of your project.
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Summarise the key behavioural insights you've gathered.
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Step 11: Writing the Behavioural Problem Statement
Learn to write clear and concise problem statements that focus on behaviour.
Learn to write clear and concise problem statements that focus on behaviour.
Mix & match
or master all
Whether you’re looking for a quick start with one module or want to undertake the complete course programme in Behavioural Design, we’ve got you covered. Enjoy learning at your own pace, module by module or enrol in the whole course.
Mix & match modules
Tackle problems by focusing on behaviour. This module teaches you to see and frame challenges through a behavioural lens, find behaviours with the most value to an organisation and reveal your hidden unknowns.
All modules
What past students say
From day one, the course was designed with an application lens, making it stand out for me. The curriculum was well-crafted, blending academic insights with the rich experiences shared during lectures. The real-life Client's case study, MyHabeats, was the cherry on the cake, providing a hands-on approach to real-world challenges. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!
Diwakar Srinath Azhagesan
Product Strategist, ThoughtWorks
I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. The teaching is engaging and the best thing about it is that you get work with a real client! Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!
Irfaan Arif
Director, Develop Minds
The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted and integration of a real life client scenario helped to embed the learning. I am already using what I have learned in my work.
Tamara Eberle
Founder & Managing Partner, Traction Strategy