LIVE BOOTCAMP · BEHAVIOURAL SCIENCE x DESIGN THINKING x STRATEGY
Learn as a team
Learn behavioural science,
then strategically apply it
Boost your team’s effectiveness by not only learning behavioural science but also applying it directly to your projects. Whether you’re enhancing a service, designing a product, or driving a change initiative, Strategic Behavioural Design is your next skill-up.
Learn the skills and strategies we’ve taught at:
The course's focus on practical tools has significantly improved my ability to identify and address core issues effectively with confidence and creativity. Transformative!
Usman Zahid
COO I Campaign Director
White Rice
Grow together
Our courses are perfect for teams. We make sure our schedule works with yours and focus on real-world applications. Your team will tackle practical projects and exercises that help everyone learn and grow together.
Build knowledge
Ditch hiring expensive consultants. Up-skill your team instead.
Quicken your roadmap
Behavioural a big focus for this year? Get the entire process and build your roadmap at speed.
Use it now
Start using what you learn right away to make your team more confident and projects even better.
Who should join?
Designed for teams who research, create and lead.
Strategy teams
Plan, implement and sell the power of good behaviours with behavioural science at your side to elevate your strategies.
L&D teams
Discover how to make your training programs stick, ensuring that everyone learns more effectively and applies new skills at work.
Innovation teams
Behaviour is the new opportunity lever. Discover how to come up with new ideas quickly and make them happen based on people’s behaviour.
Design teams
Integrate behavioural science into your work to make sure your solutions really click with people.
Change teams
Learn how to guide others through big changes smoothly, making sure everyone is on board and moving forward together.
Product teams
Learn ways to understand your users and make products that people want to use all the time.
What you’ll learn
WEEK 1: 9th September
Behavioural Design 101
Know the core ideas that make Behavioural Design work and why it's so useful in so many projects.
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Understand the basics:
What is Behavioural Design? Learn the key ideas and start using them.Think like a behavioural pro:
Start thinking the way top behavioural designers do with mindsets to make your projects better.Learn important theories: Get to know the big theories that all the pros use... and when to use them.
Assignment: Use and apply Behavioural Mindsets to your practice.
WEEK 2: 16th September
Repack problems the behavioural way
Rethink how you approach challenges, identify and tackle issues using behavioural perspective to reveal your hidden unknowns, spot behaviours that are tripping up your success and to start behavioural projects strong.
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Speak the language of behaviour: Use the multiple definitions of behaviour to enhance communication with clients and team members.
Identify core issues: Focus on discovering the true behavioural causes behind problems.
Break behaviours down: Use traits as a quick tool to unpack a potential behaviour.
Assignment: Reframe the client brief using Behavioural Problem Framing™.
WEEK 3: 23rd September
Plan effective behavioural research
Ever wonder why people do what they do? Find out this week. Learn to set up research that digs deep into the reasons behind people's actions.
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Plan smart: Learn to use the Behaviour Research Planner to focus your research where it counts.
Uncover deep insights: Use 26 Insight Tactics to discover the deeper reasons behind actions.
Pick the best methods: Find out how to choose research methods that give you clear and useful results, whatever your budget.
Assignment: Craft the best questions to ask in research using the Behavioural Research Planner™.
WEEK 4: 30th September
Break week
Why a break week? Because resting, reviewing and reflecting is as important as active learning.
WEEK 5: 7th October
Change how you influence behaviour
Get straightforward strategies to shape behaviours. Whether you’re leading a team or working on your own projects, these tools will help you make lasting changes.
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Strategies that work: Learn ten effective ways to change behaviour, from teaching skills to creating incentives.
Selecting strategies: Find out how to select the right strategies, even without the time for further research.
Influence with insight: Understand how to connect Insight Tactics to Influence Tactics for a holistic approach to design change.
Assignment: Select, use and start forming your strategies to change behaviours with the Behaviour Change Strategy Matrix™.
WEEK 6: 14th October
Make change stick
Behaviour change takes more than one step. Design and adapt people’s behavioural change journeys to make sure your hard work keeps on working.
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Map out change journeys: Use a simple canvas to see and plan your ideas.
Timing is key: Learn to spot the perfect moments to start or change a behaviour.
Handle different situations: Change looks different to different people. Use various approaches adapt to different change scenarios.
Assignment: Plot and design people's change journeys using the Behaviour Change Pathways™.
WEEK 7: 21st October
Support the long arm of change
Behaviour change takes time. Not useful in our fast paced world! Learn how to plan, support and communicate behaviour change to make sure the momentum of your projects keeps going.
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Predict changes: Understand and manage how people might react to new things.
Set up your signals of change: Help your team and clients catch changes in change before they set you back.
Track your success: Find out how to check if your changes are working.
Assignment: Forecast immediate and longer term change using the Theory of Behaviour Change Canvas™.
END: 29th October
Client presentation & feedback
This is your time to shine. Share your process and solutions with the course client. Get invaluable feedback on your projects direct from the client.
THROUGHOUT
Ethical practice
If you’re shaping behaviours ethics should be on the tip of your tongue. Each week we explore the specific ethical uses, considerations and best practice of each topic.
How you’ll learn
Learn new skills online at your own pace and online without upending your daily routine, and connect with peers from around the world.
Each week, expect to spend around 8 hours studying and practicing your new skills.
⬤ Monday
Access a new module each week. Explore the study materials and video lessons at your own pace.
⬤ Tuesday
Join a live lecture 12:30 to 3:00 PM (UTC+1).
Catch up on the recording if you miss it.
⬤ Any day
Collaborate with your coworkers on projects at a time that suits your group. Each assignment is around 3 hours a week.
⬤ Thursday / Friday
Want to dive deeper? Book a 20 minute one-on-one mentoring with the course leader. Use it as individuals or as a studio team to build what you’ve been learning into your wider processes, current projects and organisation.
True learning stems from hands-on experience. In this course, tackle real-world challenges in the adoption of AI within design presented by our current client, Infosys—a global leader in digital services and consulting.
You'll address specific behavioural challenges within AI readiness and adoption, focusing on their top executives, managers, and designers.
Why learn with real clients:
✓ Real situations: Experience how behavioural science works in actual business and problem solving settings.
✓ Grow skills: Develop and hone skills that are directly applicable to your teams work. Learn to analyse and address complex behavioural dynamics.
✓ Build credibility: Successfully working on behavioural challenges for well-known companies like Infosys boosts your team’s reputation with stakeholders, clients and other teams within your organisation.
✓ Industry feedback: Get practical feedback from senior stakeholders to refine your solutions and make them work better in real scenarios.
Join the bootcamp as a team
Get the same learning benefits but work directly with your coworkers.
Length: 7 weeks, live and online.
Date: 9th September to 29th October
What to expect: Engage in live workshops, self paced lessons, weekly coaching, team activities with a real client challenge that keep learning dynamic and relevant.
Time commitment: Around 8 hours a week, split roughly between 3 hours for assignments, 3 hours for lectures and 2 hours for studying.
Outcomes: Equip your team with practical behavioural science tools that can be immediately applied to your work. Build behavioural confidence. Start offering a new capability to clients and stakeholders.
Save: Save 30% when booking as 2 or more team members.
Want to know if this is right for your team?
What previous teams say
Not only is it a very rich course in terms of the theory, it's a very practical course that gives you tools you start applying in your workplace straight away. I've done course before with fake briefs and you don't get as much out of it. I think knowing that it was a real client, being able to speak to them and then knowing you are presenting to them afterwards made it more interesting for me. Because you are trying to solve a real user problem. My biggest takeaway is growing in my confidence and knowledge to design for behaviour change in a way that adds value to me as a product designer, to the business and to the end users.
Vicky Onsea
Product Designer,
Etc.Health BT
I signed up to The Strategic Behavioural Design cohort with a colleague, and over the past seven weeks, we've embarked on a transformative learning journey. Each week working through the behaviour thinking process applying our newfound knowledge to assignments using practical tools and frameworks into our real-world brief. Lauren’s ability to simplify complex theories and create tools that help effectively apply knowledge into practice is outstanding. Having completed the course, I now approach projects and scenarios with a fresh perspective, we’ve sped up our roadmap to applied behavioural science across product and research departments. I highly recommend signing up for this course—the impact will be profound.
Kess McKenna
Head of Product Design and Research,
Etc.Health BT
What students say
My experience with the course has been transformative. Applying the behaviour pathway canvas to my ongoing parental engagement project provided me with valuable insights and a clear framework to drive meaningful change.
The course's focus on practical tools like Behavioural Problem Framing and the Research Dashboard has significantly improved my ability to identify and address core issues effectively. The workshops and the emphasis on bite-sized learning have made complex concepts more accessible and engaging.
Discussing real-life stories and applying desk research has opened new perspectives for me, enhancing my approach as a practitioner and behaviour designer. This course has not only expanded my knowledge but also equipped me with the skills to tackle real-world problems with confidence and creativity. I highly recommend it to anyone looking to make a tangible impact through behaviour change.
Usman Zahid
COO I Campaign Director I Behaviour Change Consultant, White Rice
From day one, the course was designed with an application lens, making it stand out for me. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!
Diwakar Srinath Azhagesan
Product Strategist, ThoughtWorks
The depth of information that I got from the course and the practical application with a real client helped me get a better understanding of behaviour design and how I can use that lens in service design. It made my understanding of design richer, and more nuanced.
Srishti Gupta
Service & Experience Designer, Crafton
I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. The teaching is engaging and the best thing about it is that you get work with a real client! Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!
Irfaan Arif
Director, Develop Minds
The Strategic Behavioural Design course is thoughtfully structured, balancing theory and practical assignments with real-world client. It has significantly enhanced my understanding of applying behavioural design in my work. Lauren was very patient and supportive throughout the course.
Ching-Feng See
Principal Consultant & MD, Resonance Pte
Loved the course and the energy that Lauren brought along with it. The tools are like a playground which lets your mind explore and come up with ideas we probably would never think about. Also it's very interesting to learn from the other course colleagues as well. Everybody had a different approach to the same problem. I would definitely recommend this course to other learners who are curious and looking for a direction to brainstorm from the behavior POV.
Naomi Sara Raji
Junior Product Designer, Vaayu
The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted and integration of a real life client scenario helped to embed the learning. I am already using what I have learned in my work.
Tamara Eberle
Founder & Managing Partner,
Traction Strategy