Behaviour change ideation: Strategies to change people’s behaviour
4.8
SELF-PACED COURSE
Influence and innovate
Step into the world of behavioural mastery with our self-paced module designed for professionals eager to unlock the secrets of human behaviour. Whether you’re aiming to shift consumer patterns, enhance team productivity, or drive organisational change, this course arms you with the psychological insights and practical strategies to make your goals a reality. Elevate your influence and turn strategic vision into actionable success.
Discover the 10 strategies to change behaviour and how to select them based on your project and the behaviours you are targetting.
Who is this module for?
This course is great for anyone who wants to get better at making changes happen. If you’re a team leader, a designer, change maker or even someone who just wants to know how to influence people in projects, this is for you. It’s all about learning the smart ways to guide behaviour in the directions you and others need.
During this module, you will learn to:
✓ Master ten diverse behavioural strategies from persuasion to skill enhancement, applicable across a range of scenarios.
✓ Build sustainable behaviour change ideas that aligns with both personal and organisational goals.
✓ Strategically assess behaviours to choose impactful change techniques tailored to your specific context.
✓ Recognise behavioural traits and understand what drives different actions.
This module includes:
5 Video lessons
3 work ready tools
Lifetime access to course material
Access to the instructor
Tool spotlight:
This module covers 3 new ideation tools:
Behaviour Change Strategy Matrix
Short on time to research? This tool helps you quickly select the strategise based on your project.
Behaviour Trait Analysis
Behaviour can be complex. Making it difficult to deeply understand. As well as using drivers you can use traits to unpack why people act.
Influence Tactics
56 ways to influence people and make change stick. Curated into specific Behaviour Change Strategies.
Module highlights
Strategic Ideation
Learn to frame your strategies with a focus on sustainability and effectiveness, ensuring your interventions are not just impactful but also lasting.
Behaviour Change Strategy Matrix
A detailed guide through a system that helps you choose the best strategies based on scenario analysis and readiness for change.
10 Behaviour Change Strategies
From persuasion to restructure, explore a spectrum of strategies that can be tailored to diverse contexts and needs.
What students say:
“Exploring behaviours along the trait scales helped myself and the team gain more understanding of our audiences, archetypes and where those behaviours sit.”
Jess McKenna
Head of Product Design and Research
Etc.Health at BT Group
“The strategic framework behind this approach to ideation and the Influence Tactics are especially useful. Also the depth of insight and behavioural science behind each method gives me a lot of confidence to use them within projects and with clients.”
Tamara Eberle
Founder & Managing Partner at Traction Strategy
“These tools are the best ideation playground in my opinion. It was easy to navigate, explore and was a good way to plug in the different influence tactics to lead to new ideas.”
Naomi Sara Raji
Junior Product Designer
Vaayu
-
-
Prioritise scenarios over people’s contexts to guide decision-making.
-
Explore if you should change.
-
Approaches to behaviour change ideation
Explore various methods to generate ideas that effectively alter behaviours.
Explore various methods to generate ideas that effectively alter behaviours.
-
Evaluate your ideas for viability, impact and ethics.
-
-
-
An overview of ten powerful strategies to reshape behaviour.
-
Influence others gently towards your viewpoint.
-
Modify environments to naturally guide behaviour changes.
-
Use information and teaching to foster new behaviours.
-
Show rather than tell to encourage learning and imitation.
-
Connect behaviours to what people care about and want.
-
Give people a heads up about what they are doing… and how it might not be that helpful.
-
Support people by making the desired behaviours easy to adopt and maintain.
-
Introduce incentives to get people started and over the finish line.
-
Apply a little pressure… but only when it’s in people’s best interest.
-
Equip people with the skills needed for change.
-
-
-
The Behaviour Change Strategy Matrix
Master a tool for selecting the best strategies for your specific behavioural traits.
Master a tool for selecting the best strategies for your specific behavioural traits.
-
Step 1: Define the scenario
Learn to clearly define the audience, setting and stakeholders involved.
Learn to clearly define the audience, setting and stakeholders involved.
-
Assess the complexity of the behaviour using our traits scales.
-
Step 3: Evaluate readiness
Determine readiness for change to ensure timing, approach and ethics are optimal.
Determine readiness for change to ensure timing, approach and ethics are optimal.
-
Step 4: Locate on the matrix
Place your scenario within the matrix to quickly assess strategy options.
Place your scenario within the matrix to quickly assess strategy options.
-
Step 5: Choose appropriate strategies
Select the most effective strategies tailored to your specific needs and traits assessment.
Select the most effective strategies tailored to your specific needs and traits assessment.
-
What past students say
From day one, the course was designed with an application lens, making it stand out for me. This didn't just enhance my skill set; it kick-started my journey in Behaviour Thinking, a skill I now find invaluable. Engaging with this course has moulded my approach, equipping me to apply these insights in my future work. A heartfelt thanks for sparking this knowledge in me!
Diwakar Srinath Azhagesan
Product Strategist, ThoughtWorks
I've done several behavioural science courses and I can say with 100% confidence, that the Strategic Behavioural Design course is the best I've been on! The learning material, methodologies, tools and processes used all provide a structured approach to understand behaviour and behaviour change. The teaching is engaging and the best thing about it is that you get work with a real client! Lauren is an amazing facilitator and of course is a behavioural scientist by background so we get first hand account of application of the theories you learn. Highly recommend!
Irfaan Arif
Director, Develop Minds
The Strategic Behavioural Design course is packed full of insights, methods, and very useful tools that can be applied immediately to a wide range of behaviour change situations. The flow from research to design to strategy to action was well crafted and integration of a real life client scenario helped to embed the learning. I am already using what I have learned in my work.
Tamara Eberle
Founder & Managing Partner, Traction Strategy
Mix & match modules
Discover the 10 strategies to change behaviour and how to select them based on your project and the behaviours you are targetting.
All modules
