What does ‘behaviour’ actually mean?
What does ‘behaviour’ actually mean?
Have you ever paused to think about what we mean by 'behaviour'?
It's a common word, but when we dive into its meaning, especially in contexts like behavioural design or psychology, clarity becomes essential.
Let’s simplify and break down what behaviour is, how it differs from related concepts, and clear up some common confusions.
Understanding behaviour
Behaviour includes both the actions we choose consciously and the reactions that happen automatically. Whether it’s deciding what to wear or reacting startled by a loud noise, all are forms of behaviour.
Behaviour vs. similar concepts
Behaviour vs. Habits
Habits are behaviours that become automatic due to repetition. For example, brushing your teeth every morning is a habit, a regular behaviour you do almost without thinking.
Behaviour vs. Attitude
Attitude is how someone feels about something, which might influence behaviour but isn’t an action itself. Liking jogging is an attitude; actually jogging is the behaviour.
Behaviour vs. Mood
Mood is your emotional state. While your mood can influence your behaviour—like being quiet when you’re sad—it’s not a behaviour itself.
Behaviour vs. Influence
Influence is about how external factors or personal tendencies can sway your behaviour. Advertisements can influence your behaviour, encouraging you to buy something.
Behaviour in everyday language
When we talk about behaviour in a professional setting, like in behavioural science or when designing user experiences, we’re interested in actions that can be influenced or modified. We look at why people do what they do and how we can encourage positive changes in behaviour.
Why understanding behaviour matters
Recognising the distinctions between behaviour and other related terms helps us better observe, analyse, and guide behaviour.
Whether you're designing a product, studying psychology, or just curious about why people act the way they do, understanding behaviour is a key step.
Misdefine it and you’ve opened yourself up to misguided design choices, ineffective interventions, or missed opportunities to influence user actions.
The trick is to spot when the meaning changes during your conversations and projects.
