Module 4 - Crafting behavioural experiences: Craft and adapt people’s change journey
How to change

Step 2: Envision the change

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Now our focus is to tell the story of the desired behaviour. If we know the current behaviour, what is the ideal version? This is the desired behavioural scenario. This step is pivotal for visualising the change you aim to achieve, fleshing out the details of who will be involved, what actions they will take, and the context in which these actions occur.

30 minutes

Look to the future

Why?

It gives us a concrete shape to work towards. By detailing who is involved, what actions they will take, and their context, you create a tangible vision of the desired outcome. This visualisation not only clarifies your objective but also serves as a guiding beacon throughout the project. This of course doesn’t mean it’s fixed. Expect to update and review with additional research and feedback.

WHAT

The aim here is to craft a detailed behavioural scenario that brings your goals to life. This involves a deep dive into the specifics: who will change their behaviour, what exactly they will do differently, where and when these changes will occur, and under what circumstances.

HOW

Step 1: Define Your Audience and Their Actions

  • Think deeply about who will be involved in this behaviour change and the specific actions they will take. Encourage specificity to bring clarity to the envisioned change.

Step 2: Set the Context

  • Detail the environment and timing of the desired behaviour. This includes where it will take place and the frequency or ‘starting points’ of these actions.

Step 3: Construct a Detailed Scenario

  • Weave together these details into a coherent and engaging narrative. This scenario should reflect the desired change in a way that feels real and achievable.

Step 4: Gather Feedback on the Scenario

  • Encourage sharing the scenario with others to gather diverse perspectives. This feedback can be invaluable in refining and enhancing the envisioned change.

Facilitator Pro Tips

Main activity:

  1. Use Storytelling: Encourage participants to think like storytellers, making the scenario engaging and relatable. At this point it doesn’t have to be digging into the specifics.

  2. Balance Imagination with Feasibility: While creativity is important, remind participants to keep their scenarios grounded in the realms of practicality and achievability.

OUTCOME

By now you should have a clearly defined, detailed scenario of the desired behaviour. This narrative acts as a guiding beacon for all subsequent activities, so it helps to start your thinking here.