Behaviour Change Strategy: Tempt
Want to entice change using rewards?
Do you struggle to get your team excited about new goals? Are usual pep talks not doing enough to light up their enthusiasm? Are you searching for a fun way to boost commitment and get things moving?
Explore the Tempt strategy, a straightforward approach that uses the appeal of rewards to motivate and maintain positive changes.
Here’s how you can start:
1
Show everyone what they can gain
Make it clear what good things will happen if they change their behaviour.
2
Provide rewarding feedback
Ensure everyone understands the rewards they’ve earned and why they matter.
3
Celebrate achievements together
Use group support to reinforce good behaviours and build a positive community.
4
Keep everyone interested with the right rewards
Make it fun and rewarding to stick with new behaviours.
How Tempt
changes behaviour
Increase motivation: Rewards are used to increase motivation for the desired behaviour. This incentive makes individuals more likely to take action and stay committed to achieving their goals.
Feel good about your choices: Tempt creates positive associations by linking positive outcomes or rewards with the desired behaviour. These associations make the behaviour more appealing and enjoyable, leading to long-lasting behaviour change.
Set your sights and crush your goals: When rewards are tied to specific goals, the Tempt strategy encourages people to focus on these objectives and work towards achieving them. This goal-oriented approach keeps individuals motivated and focused on the end result.
When using Tempt, avoid…
Over Relying on Intrinsic Rewards
The Tempt strategy uses rewards to increase motivation, but an over reliance on external incentives can overshadow internal drive. This may reduce long-term engagement in the desired behaviour once the rewards are removed.
Diminishing Returns
Over time, people may become less responsive to rewards, requiring greater incentives to maintain motivation and engagement in the desired behaviour. To avoid diminishing returns, it's important to mix up the rewards and provide a variety of incentives to keep individuals engaged and motivated. So, keep it fresh and exciting to maintain momentum and drive towards success.
Insufficient or Inappropriate Rewards
Rewards that are perceived as inadequate or irrelevant may not effectively motivate individuals to engage in the desired behaviour. To ensure success, it's important to provide meaningful and relevant rewards that truly motivate individuals. So, make it worth the effort and provide incentives that resonate with your audience.