Voice Of An Expert

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Voice Of An Expert

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INFLUENCE TACTICS

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Voice Of An Expert

Leverage an expert's credibility.

What is it:

We all have people in our lives whose opinions we trust and value. These people are often experts in their field, with the knowledge and experience to back up their opinions. The Voice of an Expert pattern takes advantage of this trust by leveraging the authority and credibility of experts to influence our behavior and decision-making. Whether it's through their expertise, accuracy, or social role, these experts have the power to shape our choices.

When to use it best:

How to use it:

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1. Choose the Right Expert

   Select an expert who not only knows the field inside and out but also has the credentials and respect to back it up. Make sure they align with what you're trying to achieve.

   Who are the trusted authorities in this area?

   How closely does their expertise match my needs?

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