Adaptive Plays

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Adaptive Plays

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INFLUENCE TACTICS

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Adaptive Plays

Personalise and adapt as you go based on what people want, need, and love.

What is it:

There's nothing more frustrating than a one-size-fits-all experience. They make us feel like companies don’t fully understand us. The Adaptive Plays pattern solves this problem by creating custom interactions that cater to people’s specific wants, needs, and background. This personalised approach offers timely assistance that adapts and reacts to your journey, making your experience engaging and memorable. You won't have to waste time building skills or providing upfront information - instead, you'll receive tailored support that helps you achieve your goals.

When to use it best:

How to use it:

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1. Spot User Signals

   Observe the different ways people engage with any environment or activity. Note their preferences, behaviors, and feedback across various settings to understand their unique needs and desires.

   What do these actions reveal about what people need or want?

   How can you track and analyze these behaviors in a simple and effective manner?

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2. Design Personalized Interactions

   Create interactions that respond to the specific needs identified through your observations. This could mean adjusting the pace of a workshop to suit participants, changing the layout of a community space to better serve its users, or modifying a task at work to increase efficiency and satisfaction.

   How can you tailor these environments or tasks to better fit individual preferences?

   What strategies will ensure that these adaptations are helpful and not intrusive?

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3. Implement Adaptive Features

   Incorporate flexible elements that can change based on the feedback and ongoing interactions with individuals. These features should be designed to evolve, ensuring they remain relevant and supportive over time.

   What methods or tools will you use to allow for these adaptations?

   How will you evaluate the effectiveness of these adaptive features?

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4. Refine and Enhance

   Continuously improve your approach by listening to feedback and observing how well your adaptations meet individual needs. Adjust and refine your methods to enhance their effectiveness and relevance.

   What are the best ways to collect and act on feedback from different people?

   How can you identify and address any shortcomings in your adaptations?

What’s the science behind it?

• Self-Determination Theory

  The theory is centred on the belief that people have inherent psychological needs, specifically: competence, autonomy, and relatedness. SDT posits that when these needs are satisfied, individuals experience optimal growth, well-being, and motivation. The theory also distinguishes between intrinsic motivation (engaging in an activity for inherent satisfaction) and extrinsic motivation (engaging in an activity for external rewards or to avoid negative consequences).
  The Adaptive Plays pattern aligns with SDT by providing personalised experiences that cater to individuals' competence, autonomy, and relatedness needs. By adapting to users' specific wants and needs, the pattern facilitates intrinsic motivation and enhances engagement and retention.

• The Transtheoretical Model

  The Transtheoretical Model (TTM), developed by Prochaska and DiClemente, outlines stages of behaviour change, ranging from precontemplation to maintenance. The model recognises that individuals move through these stages at different rates and that tailored interventions are most effective when matched to their current stage of change.
  Adaptive Plays can be informed by TTM by delivering personalised interactions that cater to individuals' specific stage of behaviour change. By providing the right type of support and information at the appropriate time, Adaptive Plays facilitates a smoother transition between stages and enhances the likelihood of sustainable behaviour change.

• Elaboration Likelihood Model

  Personalisation is central to the Elaboration Likelihood Model (ELM) of persuasion. ELM posits that people process persuasive messages in two different ways: the central route (careful, logical analysis) and the peripheral route (simple cues, such as attractiveness or credibility). Personalisation is a key peripheral cue, making messages more relatable and emotionally resonant, thus increasing persuasion.
  Personalisation through Adaptive Plays informs makes messages more appealing, capturing attention, and promoting a sense of connection. People are more likely to engage with content and be influenced by it when they can relate to it on a personal level.

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