Reconfigure Options
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Reconfigure Options
is included with 56 Influence Tactics
INFLUENCE TACTICS
26
Reconfigure Options
Change the options available to influence how people assess and compare them.
What is it:
Do you often find yourself comparing things like products or services? This is because our brains naturally make comparisons to help us decide. We usually use the first piece of information as a benchmark to compare other options. The setting or group of choices can greatly affect our decision. By changing how options are presented or grouped, we can guide people to make better choices.
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Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.