Social Proof

Persuade
Written By Lauren Alys Kelly

Want to up your influence?

Social Proof

is included with 56 Influence Tactics

INFLUENCE TACTICS

14

Social Proof

Show people what others have done.

 
 

What is it:

As humans, we're wired to seek guidance from others when we're unsure of what to do. We want to be liked and make the right decisions, so we often follow the lead of those who seem to know better than us. This is known as conformity, and it's a powerful force that can shape our…

 

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Harness people's love for discovery and new experiences.

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Make it easier for people to understand information and make smart choices.

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Seize the moment with reminders that prompt action when people are most ready.

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Reduce what people need to invest to encourage action.

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Decide if people are focusing on the final result or the steps to get there.

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Get people to practice beforehand.

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Mute Cues

Remove temptations by silencing cues.

 
 
Lauren Alys Kelly

Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.

https://www.linkedin.com/in/laurenalyskelly/
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