Social Reference

FacilitateRestructure

17 Jun

Written By Lauren Alys Kelly

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Social Reference

is included with 56 Influence Tactics

INFLUENCE TACTICS

23

Social Reference

Use examples of what others do to help people decide.

What is it:

Ever felt stuck about what to choose? You might have paused or felt unsure because you didn't know the best option. When this happens, seeing what others do can guide us. People often feel more comfortable following a popular choice—this is known as the Bandwagon Effect. It's important, though, to make sure these examples are positive and lead to good decisions.

When to use it best:

How to use it:

Offer Clear Options
Make it easy for people to understand their choices, whether it's for your app, service, or a group project. Avoid confusing them with too many options or biased suggestions.

How can you make the choices simpler?

Are you presenting the options fairly?

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Dig into an unlocked tactic:

Featured

Self Rewards

Celebrate the journey and the growth it brings, not just the destination.

Accommodate Time

Adapt to people's perception of time.

Seek Rewards

Harness people's love for discovery and new experiences.

Playthrough

Introduce new elements in a safe, easy setting to make learning less intimidating.

One Step

Streamline actions by cutting out extra steps.

Adaptive Plays

Personalise and adapt as you go based on what people want, need, and love.

Reframe Information

Make it easier for people to understand information and make smart choices.

Go Prompt

Seize the moment with reminders that prompt action when people are most ready.

Reduce Costs

Reduce what people need to invest to encourage action.

Goal Focus

Decide if people are focusing on the final result or the steps to get there.

Dry Run

Get people to practice beforehand.

Show Consequences

Promote careful choices by showing how each decision has ripple effects.

Mute Cues

Remove temptations by silencing cues.

Lauren Alys Kelly

Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.

https://www.linkedin.com/in/laurenalyskelly/

Social Reference

Social Reference

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Social Reference

What is it:

When to use it best:

How to use it:

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