Commitment Device

FacilitateRestructure

16 Jul

Written By Lauren Alys Kelly

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Commitment Device

is included with 56 Influence Tactics

INFLUENCE TACTICS

29

Commitment Device

Make choices costly to change, ensuring follow-through.

What is it:

Do you often find yourself comparing things like products or services? This is because our brains naturally make comparisons to help us decide. We usually use the first piece of information as a benchmark to compare other options…

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Featured

Self Rewards

Celebrate the journey and the growth it brings, not just the destination.

Accommodate Time

Adapt to people's perception of time.

Seek Rewards

Harness people's love for discovery and new experiences.

Playthrough

Introduce new elements in a safe, easy setting to make learning less intimidating.

One Step

Streamline actions by cutting out extra steps.

Adaptive Plays

Personalise and adapt as you go based on what people want, need, and love.

Reframe Information

Make it easier for people to understand information and make smart choices.

Go Prompt

Seize the moment with reminders that prompt action when people are most ready.

Reduce Costs

Reduce what people need to invest to encourage action.

Goal Focus

Decide if people are focusing on the final result or the steps to get there.

Dry Run

Get people to practice beforehand.

Show Consequences

Promote careful choices by showing how each decision has ripple effects.

Mute Cues

Remove temptations by silencing cues.

Lauren Alys Kelly

Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.

https://www.linkedin.com/in/laurenalyskelly/

Commitment Device

Commitment Device

29

Commitment Device

What is it:

29

Accessible Information

Positive Friction

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