Positive Friction
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Positive Friction
is included with 56 Influence Tactics
INFLUENCE TACTICS
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Positive Friction
Add just enough resistance to disrupt people's auto-pilot and steer them towards better choices and actions.
What is it:
We all have habits and routines that can influence our decisions and actions, often without us even realising it. But what happens when these actions aren't in our best interest? Introducing a little friction can be the solution we need. By intentionally adding some friction to disrupt our automatic actions, we can slow down and make more considered decisions. This approach can reduce cognitive biases and encourage…
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Lauren Alys Kelly is the founder of Alterkind, overseeing the behavioural design, tool development, training and research. They publish tools like BehaviourKit.