SMART Goals

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INFLUENCE TACTICS

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SMART Goals

Set people up for success with specific, measurable, attainable, relevant, and timely goals.

What is it:

Setting goals is key to success. SMART goals — specific, measurable, achievable, relevant, and time-bound — help people achieve their aims by providing a clear and straightforward path. When goals are specific, they give a clear direction. Being measurable means you can check how you're doing along the way, keeping you motivated. Achievable goals match what you can realistically do with the resources you have. Relevant goals make sense for you and your team or community. Time-bound goals have sensible deadlines that fit the effort needed.

When to use it best:

How to use it:

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1. Set Achievable Steps

   Encourage everyone to break big goals into smaller steps that are easy to manage. Help them set realistic targets and not bite off more than they can chew.

   What steps are needed to reach the goal?

   What resources are required?

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2. Clarify the Aims

   Make sure goals are specific and clear to avoid confusion and boost drive. Stay away from goals that are too broad or hard to define.

   What do you want to achieve?

   How will you know you’ve succeeded?

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